What's "Zor" Advice? || Picking the Brains of Top Franchisors @ IFE 2021
Join Metric Collective as they walk the floors at IFE 2021 to glean the advice top franchisors have for emerging and legacy brands.
We asked people one question: What's "Zor" Advice?
Some of the franchisors we spoke to were:
Lubna Ismail, Right At Home
Tim Courtney, PuroClean
Mark Watson, The Joint Chiropractic
Cindy Coats, Real Hot Yoga
Last week, it was amazing seeing everyone at the show in person. Excited for the fall season. Now let's all get out there and make some deals!
What Should/Do Franchisors Ask The Most?
Franchisors need to gain understanding of their potential franchisees prior to going into business together. It is critical for the franchisor to ask the proper questions while evaluating a franchisee, in order to extract important information and really get to know the candidate. Both parties need to openly communicate in order to foster a successful long-term relationship.
It's Franchise "Buying" not "Selling"
Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy:
A Short Treatise on LinkedIn For Franchises
Linkedin has long been the platform with the most potential for franchises as they think about social media. Yet, for most, it never comes to fruition. Here are some pros and cons on the platform.
