Lead Generation Resource Center

From social media to advertising to the production of newsletters and copy material, CONTENT is KEY! Producing this content and selecting for quality as well as accessibility can be approached several ways: When weighing the pros and cons of In House Crowdsourcing and Outsourcing for content, carefully consider the pros and cons to each. In this article, we will explore Outsourcing: a method of hiring for content creation and curation from external companies or individuals who perform certain tasks or functions of a business.

As a small business owner, it's important to be prepared for any potential economic downturns. While it's impossible to predict exactly when a recession will occur, there are steps you can take to financially prepare your business in case of an economic recession.

As a business owner, it is natural to feel a sense of responsibility and ownership over your company. However, life events such as illness, injury, loss of a loved one, trauma, or other unforeseen circumstances can sometimes require taking extended leave from work. While it may be difficult to relinquish control, it is important to have a plan in place for delegating tasks and transitioning power to ensure that your business can continue to run smoothly during your absence. Here are some tips on how to effectively delegate and handle transitions of power as a business owner facing a life event that requires extended leave from work.

A public relations (PR) crisis is a situation that poses a threat to the reputation or image of a company or organization. It can be caused by a variety of factors, including negative publicity, legal issues, or customer complaints. When a PR crisis occurs, it is essential to respond quickly and effectively to minimize the damage and protect the company's reputation. Here are some steps to follow when responding to a PR crisis:

From social media to advertising to the production of newsletters and copy material, CONTENT is KEY! Producing this content and selecting for quality as well as accessibility can be approached several ways: outsourcing this content to copywriters, media creators, and social media managers is a common and viable strategy, but it is not always the most cost effective. Enter: In-House Crowdsourcing.

Retiring as a small business owner can be a complex and oft emotional process. Transitioning away from a company that you have dedicated your time, money, and self to building is a major life change–one that comes as a relief to some, but may feel like a loss to others. Navigating such bittersweet departures gracefully will pose unique challenges, both logistically, interpersonally, and mentally. With careful planning and consideration, you can retire on your own terms and ensure that your business continues to thrive even in your absence.

Social media is as ubiquitous in our daily lives professionally as it is socially, opening up a direct line to potential customers, clients, and business partnerships. Leveraging the social interconnectedness of social media platforms can be hugely beneficial when it comes to advertising your business and reaching your user base, so long as you understand the social culture, Terms of Service, and effective (and permissible) strategies for each.

Why did 11.5 million workers quit their jobs during the months of April, May, and June 2021? This economic trend might not be great for all the companies losing their employees, but if you’re a franchisor looking to sign up new owners, this is the time to capitalize.

Join Metric Collective as they walk the floors at IFE 2021 to glean the advice top franchisors have for emerging and legacy brands.