WEBINAR: Driving Traffic To Your Franchise's Website
In this webinar, FranchiseHelp's Eli Robinson explores Step One of online franchise lead generation: Acquiring Traffic.
Tell me everything you know about internet advertising
- Some questions to consider before you start advertising online
- Who are you targeting? Where is the click being sent? And more.
- Six strategies for acquiring traffic on the internet
- Search Engine Marketing (SEM):
- Paid advertising on search result pages on sites like Google and Bing
- Search Engine Optimization (SEO):
- Attempting to rank highly on search result pages on sites like Google and Bing, without buying ads
- Content Marketing:
- Creating content to encourage people to engage with your brand
- Social Media Marketing:
- Advertising within a social media network, and reaching your users where they are spending time
- Display:
- Traditional banner image ads
- Affiliate:
- Partnerships with relevant websites in your industry, who will publish your content on their website and send traffic back to you
Watch This, Then Let’s Talk Franchise Lead Gen
What does the average American day actually look like? Thanks to this amazing data visualization, now we can really get a good look. See what happens when Americans hop out of bed!
Why did you click on my ad? A franchise advertiser’s Google lament.
(I’ll warn you in advance, you’re going to lose a bit of faith in search engine marketing as you read through this post, so beware)
Text Franchise to 76686
We've always been huge proponents of texting at FranchiseHelp. Now we've we started seriously experimenting with using text messaging as a marketing channel, and the findings are awesome.
