Referral Institute

The Referral Institute’s vision is to be the world’s leader helping entrepreneurs create Referrals For Life. Creating Referrals For Life means that their clients will be working within communities of like-minded entrepreneurs. In the beginning, the forming members of the Referral Institute were also part of an organization called BNI, Business Network Intl. Directors for BNI develop professional referral groups. Seeing the need for additional referral marketing training, Dr. Ivan Misner began cultivating material that would train business professionals to implement specific procedures on referral based marketing. After a few years of being a “brain trust” many of the participants began developing more customizable material on referral marketing. In 2002, the company name changed from Business Referral Institute to simply Referral Institute. Dr. Ivan Misner partnered with Mike Macedonio and appointed Mike to President in May of 2003.