The growth in wine consumption occurred despite a sluggish economy. Wine is increasingly becoming mainstream. More Americans are discovering wines and incorporating it into their lives and lifestyles. Today consumers seek better, more interesting wines which taste of quality but are reasonably priced. They understand that wine does not have to cost a lot to be good, but many consumers are not sure where to find good inexpensive wines. Vino 100 is just what the consumer is asking for. We make sure we deliver great wines at reasonable prices. We taste hundreds of wines from vineyards all over the world. Less than 1 out of 200 wines we taste make the Vino 100 cut. Combine great wines with an innovative, new merchandising system and top it off with a growing market and you have a unique and very real recipe for retail success. What is missing from this mix are great store owners to help is in building the Vino 100 wine retailing concept. It gives us great pleasure to introduce this exciting business opportunity to you. At Vino 100 our goal is to make the business of wine an enjoyable experience for our store-owners and our customers.