Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

What's "Zor" Advice? || Picking the Brains of Top Franchisors @ IFE 2021

Join Metric Collective as they walk the floors at IFE 2021 to glean the advice top franchisors have for emerging and legacy brands.

We asked people one question: What's "Zor" Advice?

Some of the franchisors we spoke to were:

Lubna Ismail, Right At Home
Tim Courtney, PuroClean
Mark Watson, The Joint Chiropractic
Cindy Coats, Real Hot Yoga

Last week, it was amazing seeing everyone at the show in person. Excited for the fall season. Now let's all get out there and make some deals!


Don’t Click on My Ad! The Paradox of Free Branding

Text ads in LinkedIn appear in a few different places; at the top of the page or on the right rail. Even though they are far less likely to be clicked than sponsored posts, the payment and ad serving mechanism is the same for both ad types. You choose a bid per click and you pay that bid every time a user clicks on one of your ads. The frequency with which your ad is shown is based on the value of your bid relative to bids of other advertisers targeting the same audience.

How Franchisors Can Turn Content Creation Into Lead Generation, Part 1

Because technology has such a significant impact on the way people research and buy franchises, content marketing has proven to be one of the most powerful strategies for generating new leads.

The #1 Factor To Winning On Mobile 

If I’ve said it once, I’ve said it a thousand times. The internet is all about mobile these days. You need to run your website through this test, so you can figure out if you have a problem.