A Split Test That Shows The Power of One Word
For part of our franchise selection experience, we use a selection button as one of our calls to action. Essentially for a user to select one of the franchises on our category pages, they must click a button:
We thought that the word “Add” we originally used for copy of the button may have been a little too e-commercy. (That is definitely not a word.) We really needed a user to express real interest in opening a franchise, so we ran a test where we sent 1/3 of each of our traffic to a webpage coded up with buttons that said different things.
Control (“Add”):
Test 1 (“Interested”):
Test 2 (“I Am Interested”):
Any guesses as to which one won? (Ok, you could definitely cheat by looking at our website...)
Here were the results:
Can you believe it? 18% higher conversions from people who were shown the "Interested."
Can you imagine having a 18% more efficient strategy simply by changing one word? The answer is YES!
Have a question about this A/B Test or A/B Testing in general? Click here to ask us a question.
Leveraging Social Media to Promote Your Business
Social media is as ubiquitous in our daily lives professionally as it is socially, opening up a direct line to potential customers, clients, and business partnerships. Leveraging the social interconnectedness of social media platforms can be hugely beneficial when it comes to advertising your business and reaching your user base, so long as you understand the social culture, Terms of Service, and effective (and permissible) strategies for each.
Has A Franchise Candidate Ghosted You? Here’s Why, And What To Do Next
Ultimately, navigating the franchise sales process can be frustrating and often takes longer than you’d like it too. Here's how to put yourself in the candidates shoes and follow up with value.
Optimizing Your Franchise Lead Follow-Up Process
As important as it is to focus on the lead "generation" part of the sales funnel, it's equally, if not more, important to make sure that your franchise's follow-up process is optimized.
