WEBINAR: Following Up With Franchise Leads

In this webinar, FranchiseHelp's Eli Robinson discusses best practices for following up with franchise leads, and get to Step Three of online franchise lead generation: Turning Leads into Candidates.

Following up with leads - emails, texts, and call strategy

• Two key concepts to quantify your followup process:
  • Your Franchise's Funnel: How do people move through your sales process?
  • Real Costs: What are the hard and soft costs of contacting leads?
• The most (and least) important ways you should reach out to your leads.
  • From emails to calls to texts, all the way to direct mail.
• The number one thing you can do to increase conversion rates is by following up with your leads immediately.
  • When at all possible, call your leads within one minute.
  • Conversion rates drastically within minutes.
• Continue to follow up with a combination of calls, texts, and emails. Leads are never "dead".
• Plus: see how we're testing real franchisors' followup strategies.