WEBINAR: Overview of Franchise Lead Generation
In this webinar, FranchiseHelp's Eli Robinson provides an overview of the four key components of online franchise lead generation. Each of these steps will be covered in more depth in subsequent webinars in the series.
So you wanna find new franchisees using the internet...
- Acquiring Traffic: How to drive cost effective, high intent web traffic to your website
- The top six strategies for acquiring traffic on the internet.
- Turning Visitors into Leads: How to get visitors to your website to complete specific actions
- What action do you want your visitors to take? (hint: you probably want them to fill out a contact form)
- Design your website to encourage them to take that action.
- What action do you want your visitors to take? (hint: you probably want them to fill out a contact form)
- Turning Leads into Candidates: How to communicate with leads
- The most (and least) important ways you should reach out to your leads.
- However you get in touch, you should do it as soon as possible!
- Turning Candidates into Franchisees: How to close the deal
We accidentally pushed a major code bug OR What we learned selling our own contact information
One of our most common themes here at the Lead Generation Resource Center is the importance of continuous innovation. As we’ve written before, the lead generation industry (not simply in franchising) is rife with complacent players that are content implementing yesterday’s tech solutions today.
A Short Treatise on LinkedIn For Franchises
Linkedin has long been the platform with the most potential for franchises as they think about social media. Yet, for most, it never comes to fruition. Here are some pros and cons on the platform.
How to Build a Massively Valuable Franchisor, Part 5: What’s Brand Got To Do With It?
In the world of franchising, there are two major branding considerations. The question is, how much of your dollars should be spent building your b2b brand, versus your b2b brand? Let's find out.
