The past few days, FranchiseHelp had the pleasure of attending the 6th Annual International Franchise Brokers Conference and Expo. As part of our attendance, we were invited to exhibit in the hallway right outside of the exhibition hall. (Franchises that work directly with the brokers were invited to sit in the hall itself.)

The distinctiveness of franchise sales, what to keep in mind during outreach and nurturing, according to veteran sales pro Michael Peterson of Franchise Beacon, and a couple more considerations for rapport building during the sales lifecycle.

Not only does everyone have an account, but it seems that many people’s primary form of communication has also become email. A new form of communication only 20 years ago, it has blown past every other form of communication, especially telephone calls, in a way that few could’ve predicted.