Franchise Leadership & Development: Portal Leads VS Broker Leads 

Are you a franchisor looking for franchisees? There are different routes to take when looking for the right resources for franchise leads.

• Portal Leads
• Broker Leads

But first what are portal leads and broker leads, and is the best route to take for the best outcome?

Portal leads are developed in a business website that strives to provide franchisors with the best leads to find franchisees. Why are these desirable? Portals are one of the highest producing channels to receive leads. 70% of those who submit through portal websites end up at the franchisor’s site and 41% then submit again.

 

Now, what about broker leads? Broker leads help find the potential franchisees and match them with the correct franchising opportunities. Technically connecting a buyer and seller. Broker leads can be on the pricier side compared to website portals. Brokers tend to need to have a larger marketing spend over portal leads.

With websites like us at FranchiseHelp, we help provide the largest volume of franchise leads in the entire industry. Best-in-class lead generation from the savviest engineers, and results-driven support.

FranchiseHelp is woven into the Fabric of Franchising.