Perspire Sauna Studio Inks 3-Studio Development Deal for Phoenix, Arizona
Leader in Infrared/Red-Light Sauna Therapy Continues Rapid Southwest Expansion
PHOENIX, Ariz. (MAY 16, 2024) – As the Arizona summer fast approaches, Perspire Sauna Studio, the country’s largest full-spectrum infrared (IR) and red-light (RL) sauna therapy franchise, is only picking up steam in The Valley of the Sun; announcing this morning a new 3-studio deal with locals Caleb and Ellary Rath, who shared that “There’s no better time to break this development news and think about a Perspire Sauna Studio membership than now.”
Both franchisees come to the table with a depth of business experience: Ellary in the non-profit space, and Caleb in brand development. However, they shared an ambition to create something of their own. As it so happened, the answer to that something was revealed through Ellary’s deteriorating liver and leaky gut syndrome.
“I spent years going from doctor to doctor, being prescribed medication after medication for my acne, anxiety, and depression. But nothing ever helped, and it put a bad taste in my mouth for traditional healthcare,” Ellary shared. “It was only once I visited a naturopath and began attending regular infrared/red-light sauna sessions that I started feeling better and my conditions went into remission. I want our studios to serve the Phoenix community in that same capacity, helping people navigate and supplement their own health journey’s more effectively and efficiently.”
Perspire Sauna Studio has taken an active role in advancing the research behind the modality’s full range of health capabilities, which has proven a significant selling point for those looking to get involved with an impactful brand that’s making holistic health more widely-accepted, accessible, and comprehensive than ever.
“Phoenix continuously proves to be one of the most receptive markets in the country for Perspire’s franchise opportunity. This is a testament to the health-conscious culture of the local community,” said Perspire Sauna Studio Founder and CEO Lee Braun. “Ellary and Caleb’s agreement will ensure that trend carries on, and the franchise maintains a growing presence in the valley for years to come.”
Perspire Sauna Studio is currently seeking single-unit and multi-unit franchisees interested in new career opportunities or those looking to diversify their current portfolios. To learn more about the brand’s franchising opportunities, visit https://www.perspiresaunastudio.com/franchise/.
About Perspire Sauna Studio:
Perspire Sauna Studio is the fastest-growing infrared sauna and red-light therapy franchise in the U.S. The science-based, technology-driven, wellness company provides guests a modern-day experience to a centuries-old practice through elevated infrared (IR) sauna and red-light therapy (RLT). The brand was established in 2010 by Founder & CEO Lee Braun, with a goal to expand into major markets throughout the U.S. and further instill its vision of making the infrared sauna experience accessible to all. The company has awarded 200 franchise licenses, with 55 open studios around the U.S.
Franchise Disclosure Document for Dummies – Part 5
As a preliminary matter, it is important to understand the distinctions between trademarks, copyrights, patents and proprietary information.
The American Dream is NOT Out of Reach!
In the definition of the American Dream by James Truslow Adams in 1931, "life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement" regardless of social class or circumstances of birth.
Know Before you Go – Non-Compete Provisions in Franchise Agreements
In general, non-compete provisions state that the franchisee will not, during the term of the franchise agreement and for a reasonable period thereafter (typically two or three years), own or be involved in any “competitive business.” What constitutes a “competitive business” will vary from franchise system to franchise system, but most franchisees can generally expect to be prohibited from taking part in any business that offers goods/services that are either identical to or competitive with the goods/services offered under the franchise system. Non-compete provisions must be limited in geographic scope, and generally cover a set radius (usually somewhere around 5 to 25 miles) around the former franchised outlet, and possibly also the outlets of other existing franchisees.
