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Ben & Jerry's
Ben Cohen and Jerry Greenfield started their homemade ice cream business in Vermont in 1978. Today Ben and Jerry’s Homemade Ice Cream is the world’s most well-known ice cream brand with chains throughout the United States, Europe, Japan and more. It is known for its diverse flavors of delicious ice cream and environmental and socially conscious business beliefs. In 2000 Cohen and Greenfield sold their Ben and Jerry’s brand to Unilever. Ben and Jerry franchises have annual sales promotions known as “Free Cone Day” that drive thousands of customers to their stores.
Facts & figures
Ben & Jerry's offers a successful business plan that encourages franchisees to use Ben & Jerry's popular ice cream products and socially responsible business practices to create profitable ice cream shops that give back to their communities. It includes scalable product choices, advanced advertising techniques, modern market analysis techniques and ongoing operation assistance that offer franchisees everything needed to successfully operate their shops. This plan works because it allows franchisees to use Ben & Jerry's popularity and economies of scale to quickly build a loyal customer base.
A Brief History Ben & Jerry's Franchises:
Ben & Jerry's began offering franchises in 1981 to Vermont-area residents. The firm later began offering franchises to all United States residents in the early 1990s after it began to offer its popular fat-free sorbet and frozen yogurt products. The success of these early franchises encouraged the firm to offer franchises on a global basis in the early 2000s after it became a fully owned subsidiary of the Anglo-Dutch firm Unilever®. The firm now helps more than 1,000 franchise owners around the world sell Ben & Jerry's most popular products
