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CHURROMANIA
In less than two decades, CHURROMANIA has grown from it's initial storefront Venezuela to over 125 locations across North and South America. Serving fresh, hot sugar coated churros has been a hit both because of the delicious smells wafting out from the store and because of the childhood memories customers are reminded of. More about the cost of owning a CHURROMANIA franchise below.
Facts & figures
Making this treat available not only in Latin America but the Hispanic market in the United States has been a winning formula for the three founders of CHURROMANIA, led by Ariel Acosta-Rubio. With Hispanics the fastest-growing American minority group, the opportunity for the company to grow even larger exists
CHURROMANIA stands out with its business model among those in the pastry world, since they only sell churros and beverages, and not a dizzying area of merchandise that can get lost in the shuffle. Their two most unique items are the signature treat TWISTMANIA, which offers an array of inviting toppings, and the BIGMANIA, which offers the customer the filling of their choice. This approach allows them to focus on making sure their product is of the highest quality and that its service satisfies the customer, both which reinforce the company’s brand
History of Churromania Franchises
From its beginnings in a Venezuelan mall in March 1997, the concept of CHURROMANIA quickly took hold, leading to additional store openings and the first franchise opportunities by the end of 1998. It took just 15 months for the company to sell options to their new franchisees, and by 2001, the decision was made to enter the United States market by opening a store in a Miami mall. Since that time, over 100 store openings have taken place across a wide swath of Latin America, as well as in South Florida and Texas. Plans are in the works to have more than 200 CHURROMANIA locations open in the United States within the next three years.
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