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Country Kitchen
For 75 years, Country Kitchen has served up quality, comfort, and commitment. Our customers love Country fresh. Our franchisees love Country freedom - characterized by the flexibility and support built into owning a Country Kitchen franchise. It's our recipe for success.
Facts & figures
Why Country Kitchen?
No two Country Kitchen® restaurants are exactly alike, and that is by design. We give franchise owners the freedom to operate in tune with their local customers. After all, no one knows your market like you do. To help you succeed, our built-in support is the real deal. We take pride in the personal relationships we form with franchisees and the serious teamwork that results. On our proverbial farm, there are no silos, just a good, old-fashioned work ethic and virtual fields of opportunity.
We have a multitude of reasons why Country Kitchen® is a great franchise for your future. Here are some of them:
Iconic Brand:Country Kitchen® has been part of American tradition for over 75 years. It is known for premium ingredients that make up breakfast skillets, the best pancakes in town, sensational burgers and home-cooked dinner entrées. Country Kitchen® is a brand people trust.
Flexibility: As a franchisee, you will take an active role in selecting the site and the style of your restaurant. Whether it be an in-line, end-cap, conversion or free-standing building, the options are many. We allow varying décor to reflect the local area and customer interests, the menu to treat regional tastes and the pricing that will provide the greatest success for your market. This flexibility is designed to maximize your ability to meet your customer’s needs in your specific market.
Low Fee Structure: Country Kitchen’s ongoing royalty and marketing fees total 5% of sales. This amount is significantly lower than competitor fees, which are typically 7% to 8%.
Personal Relationships: Franchisees have direct access to our executive management team, together we focus on your success. We know that solid relationships built through one-on-one mentoring and a team approach to problem-solving helps ensure a successful operation.
Great Meals, Great Market: Country Kitchen® offers homemade, handcrafted entrées across all day-parts; breakfast, lunch, dinner and late night! Our customer base is broad, ranging from the pre Baby Boomer to Gen Z generational segments. The appeal of quality and comfort are ageless.
Purchasing Power: Thanks to our vendor partnerships, franchisees gain trusted sources for name brand quality ingredients while also enjoying significant cost savings.
Range of Development Opportunities: Moving beyond the traditional free-standing restaurant, we see significant growth potential in development at travel centers, hotels, colleges, airports and casinos. In addition, independent restaurants are well-suited for conversion to a Country Kitchen® restaurant. Country Kitchen® offers both single and multi-unit franchises to qualified franchisees. These options make it easy to explore your own business expansion.
Strong Corporate Support: Our dedicated proprietary support systems help you every step of the way, from opening your restaurant to growing your business. On a continuing basis, we provide in-house marketing support, operational enhancements and training, as well as market research that will benefit your bottom line. We also monitor the competition and national trends for you as a service that can amplify your success.
Poised for Growth: With over 75 years of brand heritage comes a lot of wisdom. Over the decades, we’ve adapted to a changing world, going from a hamburger stand and later a drive-in, to a breakfast and coffee shop and then a full-service diner. Today’s “Country” inspired, family-style restaurant exists in 20 states and Canada. What’s more, we have the added knowledge and motivation for operating in non-traditional developments. This is our unique recipe for growth, and it will strengthen the entire Country Kitchen® family.
Outpacing our Competition: With eight consecutive quarters of same-store sales and three quarters of positive same-store traffic, Country Kitchen® vastly outpaces our competition in the family-dining segment.
Competitive data provided byMillerPulse June 2015
Financial and Operating Qualifications: Franchisee candidates should have a collective net worth of $1,000,000, with liquid assets of $350,000 and demonstrated operating capability. Multi-unit franchisee candidates require a collective net worth of $2,000,000, with liquid assets of $700,000 and demonstrated multi-unit operating and development capability. Country Kitchen® is an approved SBA franchise.
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