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Erbert & Gerbert's

Erbert & Gerbert’s is an award-winning quick-service restaurant serving up bold and flavorful sandwiches across the midwest. Their models and systems are simple, proven, efficient, and easily trainable. Franchisees benefit from unparalleled product quality and development, and a preferred lender network for financing. Top tier Erbert & Gerbert stores' average unit volume is $825,946. Join a growing brand, become a franchise partner.

Facts & figures
Liquid capital required
$80,000
Net worth required
$300,000
Investment
$190,000 - $390,000
Franchise fee
$30,000
Units in operation
75
Founded
1986
Franchising Since
1988

Erbert & Gerbert's

Join a Growing Brand

How It All Started

Erbert & Gerbert’s is a quick-service restaurant serving up the most delicious and bold sandwiches in every community. It all started with a story. A series of bedtime stories, actually, that were told by a father to his 10 children as the Adventures of Erbert & Gerbert Herbert. He created these stories to teach his children about science, history, adventure, and being a good friend.

One of those children grew up to become our founder. In tribute to his father, his family, and those stories, he named his sandwich shop Erbert & Gerbert’s and then created all of the sandwiches on the menu to honor the characters in the stories. The first location opened in 1988 in the fine, fine town of Eau Claire, WI, and has since grown to over 100 locations across 12 states. Every Erbert & Gerbert’s is a sandwich shop dedicated to serving better, more flavorful sandwiches than anyone else in the universe. Today, we are looking for like-minded entrepreneurs to join our growing brand, and bring Erbert & Gerbert's to cities across the midwest!

Why Erbert & Gerbert's?

In a complicated and fast-paced world, our operation is simple, proven, efficient, and easily trainable. We are a franchise you can be proud to operate. Our uniquely flavorful sandwiches are unequaled in quality, freshness, and consistency. Our unique and engaging brand is growing strong and seeking ambitious, talented, and committed individuals experienced in business or restaurant management who are ready to develop their future with a proven and established system.

  • Brand Strength: The sandwich industry is extremely assimilated. The same ingredients on the same breads with the same sides. This isn’t the case with Erbert and Gerbert’s. We believe in BOLD and adventurous sandwiches and soups. Differentiating the brand in this way has carved out a space for us to connect with our consumers for over 35 years in ways the rest of the industry can’t.
  • Great Support: We make owning a restaurant easy with our proven systems and operations. We provide education and assistance throughout the entire franchise process that includes: Finance Consultation, Site Selection, Construction, Training, Grand Opening, Marketing, Ongoing Operational Support, and Advertising Materials.
  • In-Demand Products: A unique line of branded sandwiches, soups, chips & flavorful sauces that underline our ingredient story of bold flavors and hearty sandwich combinations. This is our niche in the category. We create bold-tasting sandwiches & soups for adventure-craving people.
  • Community Connected: We’re big on community at Erbert and Gerbert’s and that means a few different things. We cultivate a connected community with our franchise owners and corporate team. We encourage and provide resources and tools for franchise owners and their teams to connect in meaningful ways with the communities in which they live and work.

Store Footprint to Fit Your Needs!

  • Traditional: Standalone units, inline or end caps in mini-metros, and suburban communities
  • Non-Traditional: Units found on-campus food courts, airports, business campuses, and other types of unique locations

Market Advantage

  • Drive-Through
  • Self-Delivery
  • Catering
  • Online Ordering
  • Rewards Program
  • Curbside Pickup
  • Mobile Programs
  • Grab-N-Go

What Makes Us Unique?

  • Unique Story Line with Core Values
  • Relevant for Today’s Fast-Casual Sandwich Sector Customers
  • Best in Class Food with Bold Flavors Differentiating our Products
  • Best Practices Operations with Simple, Easy to Train Methods
  • Delivery & Catering Systems Trained and Reinforced in Operations
  • Unparalleled Product Development Keeping As at the Forefront of Menu Innovation
  • Preferred Lender Network for Your Financing
  • Year after Year of Positive Same-Store Sales Growth
  • High Gross Revenue to Capitalized Cost Ratio
  • Unit Economics Showing Industry-Leading EBITDA

What's Needed to Get Started

To be a successful Erbert & Gerbert's franchisee, we look for the following qualities in our candidates:

  • Ambition and drive to succeed
  • Looking to be a part of the community
  • Love adventurous sandwiches
  • Shares our values

It Just Makes Sense

  • Top Tier Stores' AUV $825,946*
  • Success Factors with Proven Operating, Marketing, and Administrative Systems
  • Franchising is a Business Strategy with 1 out of every 12 businesses started in this Country being Franchised
  • 97% of Franchised Businesses started in the past 5 years are still open
  • 62% of all Non-Franchised Businesses started in the past 5 years have closed

*per FDD Item 19 tip tier stores

Sound Like a Great Fit? Request More Information to Speak to an Erbert & Gerbert's Representative Today!

FAQs

  • A renowned, quick-service restaurant serving up bold and flavorful sandwiches across the midwest
  • Their models and systems are simple, proven, efficient, and easily trainable
  • Franchisees benefit from unparalleled product development and a preferred lender network for financing
  • Top tier Erbert & Gerbert stores' average unit volume is $825,946

  • Locations are placed in traditional settings such as mini-metros and suburban communities or units can be found in campus food courts or business campuses
  • Customers can order from a diverse menu including sandwiches, soups, wraps, and salads
  • Customers can book to cater multiple events through Erbert & Gerbert's
  • Convenience for customers with delivery, pickup and curbside
  • Multi-unit territories available

  • Those who are ambitious with a drive to succeed
  • Those who love adventurous sandwiches are are looking to become a part of a community
  • Those with experience in business or restaurant management
  • Entrepreneurs with proven success and passion to join a growing brand

  • Hire, train, and manage best Management and store teams to successfully deliver best-in-class experience
  • Oversee the day-to-day operations of the franchise including management, finance, and marketing
  • Market within your community to grow the Erbert & Gerbert's brand presence

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