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Primrose Schools

Primrose Schools is the leader in providing premier early education and care to children and families in the United States. Founded in 1982, there are more than 400 Primrose schools in 29 states today. Each school is independently owned and operated by Franchise Owners who are provided a proven and time-tested business model and exclusive approach to early education, called Balanced Learning®.

Facts & figures
Liquid capital required
$350,000
Net worth required
$750,000 - $1,200,000
Investment
$637,900 - $6,375,500
Franchise fee
$50,000 - $80,000
Royalty
2.0%
Units in operation
410

What does it do?

Primrose Schools is a national network of accredited private preschools that foster broad curricula and positive relationships to enable children to succeed. Primrose Schools emphasizes its proprietary ‘Balanced Learning’ approach to early childhood education, which combines classic learning philosophies, such as those of Montessori and Piaget, with modern tenets to form a system based on timely positive reinforcement, engagement and enjoyment, with the ultimate goal of developing confident, able and willing learners.

History / Relevant Facts

The first Primrose School was opened in 1982 in Marietta, Georgia, by Paul and Marcy Erwin, who utilized an innovative, broad learning philosophy. The Erwins first franchised their innovative early education model in 1990, and recruited Jo Kirchner, a working mother, to help guide growth of the franchise brand. Today, Primrose Schools has more than 400 schools in 29 states, and is ranked among the top franchise companies by Entrepreneur, Franchise Times, and other publications.

Cost information

A Primrose Schools franchise is an opportunity to own a business in the $52.6 billion child care industry that is sure to continue growing. The Primrose School company provides marketing, training and a range of operational support from pre-opening throughout the growth phase. Liquid assets of $350,000 to $1,200,000 are required of franchise owners.

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