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The Vitamin Shoppe

The Vitamin Shoppe is a global brand name in the $50 billion (and growing!) wellness industry. They have reimagined the traditional brick-and-mortar model by meeting customers' needs not only in the store but online and curbside. As a Franchisee, you can rely on their innovative technology to not only fulfill your shoppers’ demands but to boost your bottom line by offering the 3 revenue sources. They provide home office and in-field support, ongoing online training, and inventory management. They are a leader in the wellness industry with a proven business model for Franchisees to follow and thrive.

Facts & figures
Liquid capital required
$200,000
Net worth required
$750,000
Investment
$492,900 - $944,900
Franchise fee
$39,900
Royalty
5.0%
Founded
1977
Franchising Since
2021

The Vitamin Shoppe

A New Era of Franchising is Here

After investing more than 45 years in building the most trusted brand in health and wellness, The Vitamin Shoppe is now franchising with only 234 exclusive territories available. The retailer sits prominently in the $50 billion (and growing!) wellness industry and currently operates more than 680 locations. On average, the top 25% of stores generate $1,959,404 average revenue and $379,671 average contribution per store.* 

Claim Your Territory, The Vitamin Shoppe Makes the Rest Easy

Five Distinct Revenue Channels
Make money no matter where your customers shop, including passive revenue via commission from website sales

Support to Scale
Scale with ease as The Vitamin Shoppe support team handles everything from automatic inventory management, traffic counters, customer loyalty, and so much more

Established Trust Equity
Profit from our decades-long relationship with customers—70% of revenue comes from return shoppers

Innovative Merchandising Strategy
Stay on the forefront of emerging industry trends through The Vitamin Shoppe’s innovative approach to evolving its product assortment

Trained Experts
The Vitamin Shoppe’s fleet of in-store Health Enthusiasts® know customers by name and are trained experts in health and wellness

About The Vitamin Shoppe

Since 1977, The Vitamin Shoppe has been dedicated to helping customers become their best selves, however they define it. The global, omnichannel specialty retailer and wellness lifestyle company is on a mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness.

The retailer offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive™ The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™.

Accolades:

  • Winner of the 2022 Beacon Award
  • #5 Retailer in the 2020 Top 100 Omnichannel Retailers Rankings
  • Loyalty 360 Awards: 2020 Gold Winner for Incentive and Reward Design
  • Loyalty 360 Awards: 2022 Gold Winner for Impact and CSR
  • Retail TouchPoints: 2020 Brand Experience Award Winner for Store Design and Experiential Retail
  • Beauty Independent 2022 Beacon Awards Nominee – Game Changing Large Retailer
  • 2022 CommerceNexty Awards – Finalist in 3 categories: “Most Effective Brand Storytelling,” “Women in Retail’s Top Woman of the Year,” and “Best Use of Data or Technology in Marketing.”

Only 234 territories available. Inquire today to claim yours.

*This information reflects the Average Revenue and Average Contribution for the Top 25% of The Vitamin Shoppe company-owned stores which were open for more than a year as of fiscal year end 2021 and were operating in at least 3,000 sq ft of space. Of these 134 stores, 51 attained or surpassed the Average Revenue and 62 attained or surpassed the Average Contribution described above. We refer you to Item 19 of our 2022 Franchise Disclosure Document for additional information. A NEW FRANCHISEE'S RESULTS MAY DIFFER FROM THE REPRESENTED PERFORMANCE. This is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. Offerings made by prospectus only and in compliance with the applicable pre-sale registration and disclosure requirements in your state. ©2022 The Vitamin Shoppe®. All rights reserved.


FAQs

  • Most trusted health and wellness franchise brand with five different revenue channels including passive revenue resulting in high profit margin potential
  • Innovative technology allows franchisees to serve customers in-store, online, and curbside, attracting more consumers
  • Recognized brand and established trust results in high numbers of repeat customers meaning recurring revenue for franchisees

  • Sales of health and wellness products, in-store and online
  • Commission revenue from website sales

  • Someone with the drive to turn their passion for health and wellness into a profitable business
  • Individuals with good communication skills excited to share The Vitamin Shoppe brand to their community
  • Someone looking for a proven business model with cutting-edge technology to continue evolving in the health and wellness industry

  • Complete initial training to gain the knowledge needed to operate a successful business
  • Utilize marketing materials to share The Vitamin Shoppe brand to the community and attract customers
  • Hire, train, and manage employees to help run daily operations

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