The Waffle Experience

About Us

Thank you for your interest in The Waffle Experience® and for considering how our innovative, chef-inspired casual dining concept will fit into your desire to be a part of an exciting culinary achievement. It’s a rewarding opportunity for ownership in an industry with job growth that has outpaced the overall economy for the past 16 years and taps into many of the significant food trends driving that growth today. But more than this, The Waffle Experience® is about creativity, passion and excellence, based on flavor infused waffles of brioche bread dough, filled with herbs and spices to enhance their flavor, and paired with unique combinations of locally sourced, natural ingredients and minimally processed foods. All this is prepared and served in a warm and inviting coffee house atmosphere that our customers call home.

Our Industry

You may have heard of some restaurants like Chipotle, Panera Bread and Five Guys described as “Fast Casual” - a type of upscale quick service restaurant (QSR) within the industry that does not provide full table service, but promises a higher quality of food with fewer frozen or processed ingredients than other fast food restaurants. The U.S. Fast Casual segment was the engine that drove restaurant growth in 2015 with 11.4% sales growth, almost doubling the growth rate of any other dining segment. Within the Fast Casual fast-growing segment is a newly emerging “Fresh Casual” sector – restaurants like The Waffle Experience® that take the Fast Casual model closer to the Casual Dining and Fine Dining side of the spectrum, while retaining a limited service model to help control costs and still deliver a quality food experience.

Our Opportunity

The Waffle Experience® does not replicate your parent’s industrialized, waffle house experience of pre-made waffle batter, standard bacon and eggs food fare, orange juice concentrate and restaurant coffee machine coffee. We believe people deserve something better: locally sourced natural and organic ingredients, minimally processed foods, chef-driven casual concepts, hand crafted, robust coffee and of course, our indulgent, flavor infused waffles of brioche bread dough. We’re also passionate about preparing everything fresh, made to order and being available every day, all day, whether it’s breakfast, lunch, or dessert. We believe our vision resonates with our customers who are eager to discover new, creative pairings of our incredible waffles, artisan foods, flavors and original recipes. When it comes to franchise opportunities available, The Waffle Experience® rises above and stands out as completely different. With low investment and low opening costs, we are poised to expand across the U.S. and internationally!

Our Benefits

• Low Investment: Total Investment Range $316,750 - $599,000, which includes the Initial Franchise Fee of $37,500.

• Typical hours of operation are 8:00 am – 3:00 pm

• Lifestyle opportunity for those that do not wish to spend 12+ hours a day in a restaurant franchise.

• Easy to Staff / Train Employees

• Protected Territory

• Multi-Units Available