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Tracks and Records
Tracks and Records represents its namesake, Usain Bolt, with a dynamic brand that goes beyond expectations. In a laid back hub of entertainment, live music, sports and Jamaican fusion cuisine, it brings together the best of Jamaica in a one-of-a-kind entertainment destination.
Facts & figures
Tracks & Records has pioneered the evolution of Jamaican culture and contemporized one of the world's coolest brands… Jamaica. However, it is also fueled by the power of Brand Bolt.
Founded by a group of young entrepreneurs in Kingston, Jamaica in 2011, Tracks & Records redefines casual dining and reinvents the sports bar. The first location, in partnership with Jamaican track legend, Usain Bolt, is now an iconic part of the Jamaican social scene. With the strength of high quality and consistency in its operations, this marketing driven brand is taking its 'taste of real Jamaican vibes' to the world through franchising.
Taste the real Jamaican vibes at Tracks & Records... True Jamaican culture comes to life in this stadium like atmosphere where sports, music, culture, food and the niceness of Jamaica come together in one very cool spot. Although laid back, much like the easy going nature of the Jamaican people, it is as dynamic and fun as the island itself. The cool vibes of this sports and music themed entertainment destination have become known for its great food, the 'live' sporting event experience and the unforgettable live music performances of Jamaica's top artistes that have graced the legendary stage in the Kingston, Jamaica location.
Tracks & Records offers all the traditional causal dining favourites with a Jamaican fusion flare. The signature jerk chicken spring rolls are a popular favourite, along with the 'island style' versions of burgers, pizzas, pastas, salads, entrees, beverages, desserts and more. By incorporating the unique flavours of jerk, curry, scotch bonnet pepper, coconut, and many more of the great tastes of Jamaica and the Caribbean,
Tracks & Records has quickly become known for its incredible food quality, consistency and taste. It features unbelievably authentic 'Jerk' dishes as if right from the jerk shacks in Jamaica. Unique menu layers such as 'crock pots' and 'from the jerk pan' highlight the Jamaican culture and deliver a real Jamaican culinary experience.
Location - Site and Brand Elements
- Full service casual dining restaurant and bar
- Indoor structure (free standing optional)
- Approx 5000 – 8000 square feet required
- Dedicated retail merchandise area
- Meet décor and design parameters utilizing key iconic elements to brand specifications
- Ability to have live shows and performances
- Traditional casual dining food & beverages featuring Jamaican fusion cuisine utilizing signature spices, sauces and core menu items
- Use of technology and state-of-the-art audio visual to deliver the experience
Video
FAQs
- Casual restaurant franchise featuring Jamaican cuisine, live music and sports
- Prominently represented by Jamaican track star Usain Bolt
- Jamaican menu features jerk chicken and pork, burgers, pizza, pasta, salads, desserts and much more
- In-store sales of Jamaican cuisine menu
- Hosting of special events
- Sales of customer loyalty cards and franchise-related merchandise
- Lovers of Jamaican food and culture
- Fans of Usain Bolt and of sports in general
- Someone energized by a high-volume, upbeat business environment
- Market and promote the restaurant brand with assistance from the Usain Bolt name
- Hire and supervise food service, bar and management personnel
- Interact with customers on sports, music, and other topics to gain loyal base
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