Wellington Pet Care

Why Wellington Systems Inc.? Combine the hottest trend in the U.S. with the franchise experience of Wellington Pet CareSM…and you've got a dog's life! Wellington Systems, Inc. (WSI) is leading this industry trend with the nationwide rollout of its Wellington Pet CareSM.

Based in King of Prussia, Pennsylvania, WSI draws on the 15+ years of franchising experience of the men and women on their management team. According to a company spokesperson, "WSI offers franchisees an established franchise model, an outstanding support system, and an unequaled quality assurance program."

WSI franchisees share a common entrepreneurial spirit and a commitment to providing the highest quality pet care in their communities, as evidenced by their on-site management. WSI has its sights on recognition as the premier pet care provider in the United States.

WSI means:

• Highly qualified and trained staff.
• A safe and social environment for pets.
• The opportunity for all pets to receive individual attention.
• Open communication with pet owners in an atmosphere of mutual trust and respect.
• The best available equipment and materials for the healthy well being of pets.

Why Wellington Pet CareSM

The 24-hour pet care concept developed by WSI offers pet parents the opportunity to provide their pets with a fun environment in their absence. Pets have a daily schedule that includes socializing with other pets, personal activity programs, and access to grooming and training. Wellington's professionally trained staff helps to ease separation anxiety for the pets by encouraging them to bring their own pillows and special toys; and for their pet parents' peace of mind, Wellington offers online viewing via Web Cam. According to senior management, "Wellington Pet CareSMis the best choice for your best friend, whether for a day or a week."

Why Pets? According to the American Pet Products Manufacturers Association's National Pet Owners' Survey, Americans spent $35.9 billion on their pets in 2005, more than double the $17 billion spent in 1994. The Association estimates that $19.5 billion was spent on services other than veterinarian care. The Census Bureau's tracking service of retail sales reports that Americans spent more money on pets than on hardware, jewelry, or candy in 2004.

Why Franchise? WSI franchisees accommodate their personal schedules as well as their desire to succeed while demanding a flexible and fun lifestyle. WSI provides the advantages of a combination of an established franchise model and brand equity to business people with an understanding of this emerging market.

WSI Franchisees Receive:

• Comprehensive Support
• On-going Training
• Opening Assistance
• Quality Assurance Maintenance
• Advertising and Marketing Assistance
• Site Selection Assistance
• Lease Negotiations
• Construction Management
• Sales and Lead Management Training
• Community Relations

"Wellington Pet CareSMhas carved a niche by targeting middle to upper income households, who are college-educated and are seeking a high quality environment for their pets. The Wellington components that speak to today's households, as well as prospective franchisees, are the security of an on-site owner and the corporate standards of the Wellington Quality Assurance Review. The Wellington franchise system significantly outpaces all other dog care franchises by implementing the highest standards of quality in the industry.

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