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Yogen Fruz
Yogen Fruz carved a niche in the frozen yogurt category by offering healthy alternative food products as part of its menu. The international chain is the largest franchisor and licensor of shops that specialize in frozen yogurt. Yogen Fruz emphasizes good health through its products and marketing, with menu items featuring fruits such as blueberries, strawberries, mangoes, pineapple, kiwi, papaya and peach, all mixed in various combinations to provide high doses of antioxidants and vitamins.
Facts & figures
With more than 1,400 locations operating around the world, Toronto's Yogen Fruz has built a widespread reputation for excellence in frozen yogurt, health menus and great service. Yogen Fruz was recognized by Entrepreneur Magazine for its accomplishments, and was rated the Number One Franchise in the World among the Franchise 500 in 1999. Yogen Fruz has options available for franchises and non-traditional partnerships.
Yogen Fruz Franchise Opportunities – History
Yogen Fruz was launched in 1986 when two young brothers, Aaron and Michael Serruya, opened a revolutionary frozen yogurt retail shop in Toronto, Canada. Though the shop was modest, its success was fast thanks to a great product and a catchy design. The brothers borrowed startup capital from their father and paid it back in full within six months. Within a year the company’s first franchise opened in London, Ontario. By 1989, Yogen Fruz franchised its 100th store. In 2005, International Franchise Corp. acquired Yogen Fruz.
Yogen Fruz Franchise Cost / Initial Investment / Yogen Fruz Franchise Income
Yogen Fruz typically requires franchisees to operate a minimum number of
stores within a geographic area, building the business within a five- to
10-year period. The total investment to open a Yogen Fruz can be expected to run between $150,000 and $250,000, including a $25,000 franchise fee. Potential Yogen Fruz owners should have $100,000 in
liquid cash and a net worth of at least $200,000 to meet the financial requirements of owning a single store, $200,000 in liquid cash and $400,000 of net worth to qualify as a multi-store owner, and $500,000 of liquid cash and $1,000,000 of net worth to qualify as an Area Representative. Franchisees pay a monthly 6% royalty on sales and contribute 3% of their monthly sales toward the franchisor advertising program.
Yogen Fruz Business Opportunities: Other Information
Though Yogen Fruz may not be a household name in the United States, because the Serruya brothers opted an international franchising strategy rather than compete with the saturated U.S. frozen yogurt market, its shops comprise 80 percent of the Canadian market, and has expanded around the world, with shops across nearly 50 countries, including Chile, Guatemala, Hungary, Iran, Japan, Saudi Arabia, Thailand, the United Kingon and Vietnam. It also now operates several stores in the United States.
