WEBINAR: Driving Traffic To Your Franchise's Website
In this webinar, FranchiseHelp's Eli Robinson explores Step One of online franchise lead generation: Acquiring Traffic.
Tell me everything you know about internet advertising
- Some questions to consider before you start advertising online
- Who are you targeting? Where is the click being sent? And more.
- Six strategies for acquiring traffic on the internet
- Search Engine Marketing (SEM):
- Paid advertising on search result pages on sites like Google and Bing
- Search Engine Optimization (SEO):
- Attempting to rank highly on search result pages on sites like Google and Bing, without buying ads
- Content Marketing:
- Creating content to encourage people to engage with your brand
- Social Media Marketing:
- Advertising within a social media network, and reaching your users where they are spending time
- Display:
- Traditional banner image ads
- Affiliate:
- Partnerships with relevant websites in your industry, who will publish your content on their website and send traffic back to you
CONTENT: Outsourcing
From social media to advertising to the production of newsletters and copy material, CONTENT is KEY! Producing this content and selecting for quality as well as accessibility can be approached several ways: When weighing the pros and cons of In House Crowdsourcing and Outsourcing for content, carefully consider the pros and cons to each. In this article, we will explore Outsourcing: a method of hiring for content creation and curation from external companies or individuals who perform certain tasks or functions of a business.
Call Verification: Here’s exactly how we do it (for now)
In case you’re already scratching your head a bit, I want to speak a little bit about “call verification” as a concept.
The Rise of Adblockers. What It Means for FranchiseHelp
The Rise of Adblockers. What It Means for FranchiseHelp
