It may feel like a magical moment, but it is anything but a parlor trick. In fact, business ownership for those in the 50+ age cohort is largely one of the fastest growing and most stable demographics, owing to several key factors that are strongly correlated with increase in age.
You’ve likely heard the ancient Chinese proverb, “The best time to plant a tree is 20 years ago–the second best time is now.” The same goes for any investment in life--launching a business venture is no different. Turns out, your 40's may be the most ideal time to launch your franchise, after all! Read on to learn more...
In your 30's, the laundry list of obstacles between you and business ownership has been condensed to the logistical–no longer elongated by lists of personal uncertainties, inadequacies, financial precarities, or lack of support structures. You have honed your skills, established professional connections, and earned credibility as an entrepreneur, each of which has primed you for a successful investment in franchise ownership.
Your 20s are defined by exploration and the capture of novel experiences. As the shape of your future begins to take form you may find yourself aiming for financial independence and professional success on an earlier time scale than your peers. You are more resilient to stressors and less risk averse, which, combined with having less obligate focus on medical, marital, familial, or personal matters (relative to later decades in life), positions you to invest considerably more time and energy taking a hands-on approach to growing your business.
