If you served in our nation's military, you've acquired a unique and valuable
set of personal strengths. These aren't always easy to explain in a
traditional job application or resume, but they spell success when it comes to
running your own business.
Whether you’re purchasing a whopper from Burger King or joining the Burger
King franchise system, the old mantra holds true: there’s no such thing as a
free lunch. When you first get started running a franchise you need to pay a
fee to allow you to enter into that franchise. These fees are the largest fees
that you will normally pay a franchisor and typically range between $5,000 and
$1,000,000 depending on the franchise. The franchisor charges this fee as a
way to recoup the costs of expanding the franchise and to continue to grow.
From a franchisee perspective, this is a major outlay and can take a long time
to make back, but is a necessary step. Aspiring business owners must
understand how much capital is available to them so they can ascertain how
much they can afford. The cash you have at your disposal is known as
liquidity, and there are numerous ways to increase your liquidity above the
balance in your bank account. As a result, many people don’t realize how much
capital they actually can use for investments, like launching a franchise
branch. We’ll run through some of those methods below.
Many of the characteristics of
the perfect franchisee are shared by both a franchisee and a franchisor, but
there are also some slight differences. A franchisor is more concerned with
how an individual franchisee will fit into their business as a whole, and not
necessarily how the single franchise will operate on a day to day basis
(although that’s still important to them). Meanwhile the franchisee cares
almost exclusively about the success of that individual.
The U.S. Labor Department's Bureau of Labor Statistics recently conducted a
survey of home-based businesses and estimated that there are just over four
million self-employed, home-based workers. (The number of franchised
businesses in this total was not calculated.) However, the National
Association of Home-Based Businesses, in Owings Mills, MD, puts the number at
closer to 50 million people. Whatever the accurate number is, it is a number
that everyone agrees will only continue to rise.
There are basically two types of businesses that can be offered by an
individual. They can offer Products to their customers which are tangible
goods meant for the customer's consumption or they can offer them Services
which are intangible and work to make the life of the consumer easier and more
convenient. With technologies advancing rapidly and the global demands of
consumers changing there is a very thin line dividing the service and product
segment of the consumers demands. An example of this can be the purchase of a
car from an auto dealer. The dealer not only offers the vehicle at a
competitive rate but now has to offer different services as well, such as
financing options, after-sales services, ready documentation and other non-
tangible services. This kind of merging has made it very difficult to draw a
clear line as to the service and product industry but for the sake of argument
we will consider a theoretical perspective where you have to choose a
traditional product franchise or a service franchise.
At its core the decision to open a franchise isn’t a trivial decision. You
are making a serious investment, but if you take all of the factors into
account it can be an amazing one. But before you get there you need to sit
down, analyze your needs, capabilities and limitations in relation to a
franchise business. This could take a few days to consider or a few weeks or
months. In either case, it is one of the most important steps in the
franchising process, so don’t skip it.
Most of you are probably already familiar with franchises. You may even
patronize a variety of franchised businesses without realising that they are
franchises. These businesses range from car servicing and financial services
to yogurt and home repairs. According to the International Franchise
Association(IFA) franchises employed nearly 9,000,000 Americans in 2015 and
generated nearly $880 billion. Franchising is difficult to escape.
Owning your own business has always been a linchpin of the American Dream.
With the advent of franchising, prospective owners now face a choice between
running an independent business and operating their business unit as part of a
franchise system. Put differently, they can launch a brand new restaurant
churning out specialty cakes and ice cream sundaes, or open a Cold Stone
Creamery location. Determining the right option for you comes with some
complexities, but there are a couple of primary factors to consider: Your risk
tolerance and your personality type.
Here at FranchiseHelp we’re constantly asked about the opportunity to buy a
franchise. Unfortunately I’m going to have to tell you something that might
disappoint you. You can’t “buy” a franchise. In reality you are engaging in a
“leasing” transaction rather than a “purchasing” transaction. Why is it a
lease? In any franchise deal, the franchisee receives the assets up front, but
only for a period of time - the term of the franchise agreement. The term of
the agreement may run for five to ten years, or in some cases it may run for
as little as a year or two. At the end of the day the renewals of these
agreements are at the option of the franchisor, and the reasons for not
renewing an agreement should be completely spelled out in the Franchise
Disclosure Document (FDD) and franchise agreement.