Something that is possible with franchise ownership that may not always work
with a start-up business is the ability to maintain your career while you run
your business. Although many franchisees rely on their business unit as the
basis of their revenue stream, there are more people interested in buying a
franchise to generate a second source of income. A flexible franchise option
makes this a possibility and can afford some opportunities that other
franchises cannot.
Larger parties (e.g manufacturers, brands, and franchisors) typically covers
the lion’s share of an ad’s cost via reimbursement or in trade. This makes
local advertising affordable for your business, while simultaneously lowering
out-of-pocket and inventory costs.
Today, Juice It Up has nearly 100 stores across California, Arizona, Texas,
and New York. The California-style juice bar's smoothiesare consistently
voted "best tasting" among the top smoothie and juice bar chains.
Consumer social networking sites
are not only transforming how people live their daily lives, they are also
influencing several business-related functions. More and more of these
socially-enabled tools, platforms, and best practices are fundamentally
changing the way companies handle data, manage customers, and perform market
research. Businesses can harness the power of socially-enabled tools that
promote collaboration and eliminate departmental boundaries that might inhibit
innovation. We aren’t talking about the need for small business to have and
manage their own social media accounts. At this point, such initiatives should
be a given. The focus is on ways social sharing is altering business processes
at a core level, transforming how people “work.”
So, what do you do, then, when your fellow franchisees start using rougher
towels, or take the milkshake off of the menu? Now all of a sudden some of the
inherent value in your franchise is gone. Your hotel chain is seen as
declining in value, and out-of-towners stay away because they think that you,
too, have taken their favorite milkshake off of the menu.
One of the most difficult tasks
faced by the leadership team of a growing franchisor is the development and
maintenance of an optimal capital structure and access to the resources that
the franchisor will need to stay strong and maintain its growth plans. Access
to affordable debt and equity capital continues to be a problem for the
growing franchisor even though franchising has matured as a viable method of
business growth.