Lead generation resource center

In the past 12 months, almost 3.7 million people have visited FranchiseHelp.com, the internet’s leading resource on becoming a franchisee. Given the sheer volume of Americans seeking information of franchising from us, we’re in a unique position to look at how this breaks down across the nation.

It might seem obvious to say that everyone reacts to emails differently, but how do you put that into practice? Do you send different emails based on where people live? What franchise industry they’re interested in? Their current role at work? Something else altogether?

Apologies for borrowing a Christmas season phrase, but I thought it would get you in the “seasonal spirit.”

As long as we’ve been in the industry, the team here at FranchiseHelp has been told about this terrible five month period between May and September. Allegedly, the summer is the absolute worst time for franchise development.

Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy: