Lead generation resource center

Since the Great Recession of 2008 - 2009, the U.S. Economy has been on fire. Now in 2018, times are good. Is this simply a positive thing for franchise sales? Or is there more than meets the eye?

We’ll take a break today from our usually super-analytical tone today to speak about something a little less “numbersy.” It's hard getting franchise professionals to say yes, but one of these four messages should cut through the noise.

If there's a single place that I promise your franchise can improve in your sales efforts, it's what you do with leads generated overnight. Here are four potential solutions to this issue.

Recently, I came across a fantastic article with seven bold online marketing predictions for 2018. All seven have some implications for you as a franchisor, but one specifically was very surprising.

Did you know that Facebook and Google account for over 60% of all the digital advertising dollars? Yeah. This is a big deal. What do you do about it?

Snapchat's first advertising products hit the market a few years ago. Now that 2018 has arrived, here's a look at what ad opportunities exist on the platform for franchises

You of course feel that the last week of the year is the slowest in franchising, but here’s a quick look at the data behind it.

My first day in franchise lead generation was January 6th, 2014. In four years, something quite terrifying has happened. Leads have radically shifted their preferences, while franchises haven't adapted. Here's what you need to know.

28% of franchise leads are generated on Saturday and Sunday. This is a big problem for franchises because most sales teams aren't working then. So what are you to do? Here are 3 options.