Should I franchise my business?
Is it the right time? Is franchising the right growth vehicle for my business
model? Does franchising fit with my ambitions, tendencies, preferences and
general corporate culture?
Once upon a time, Americans had two options to alleviate their beef binging
desires: visit a fast food jointor go to a traditionalsit-down restaurant.
The former often offered sub-par meals, while the latter required too much of
a commitment of both time and money. The people demanded a happy medium,
where they could be chowing down on quality eats within minutes of ordering.
Politicians, academics, and corporate leaders alike love to proclaim that the
"dreams of the youth" will drive our country's economic future. It's a fine
sentiment, to be sure, but many of these same leaders, blind to the realities
of the modern American (and global) economy, seem to incorrectly believe that
these youthful dreams include following the increasingly unreliable path of
earlier generations. Get a clue!
Idea wealth, that is. Many entrepreneurs are too scared to talk about their
new idea because they think that somebody else will steal it! In more cases
than not, nobody has the time, energy, resources or PASSION to turn that idea
into a reality. Got an idea? Tell people about it! You'll beshocked at some
of the great feedback you get.
During my work for the past decade, both running and consulting to companies at every level of the business spectrum, I have noticed a curious and extremely prevalent trend.
Before going into the negotiating aspect, one must always ask the franchisor
whether they are willing to negotiate. Usually franchisors state that they
have a rigid Franchise Agreement and that it is not open to negotiating.
However, there may be some instances where the franchisor may allow some
flexibility. Stated below are a few tried and tested tips for negotiating
franchise agreements and which areas to concentrate one’s efforts on.
This month sees the return of a venerated promotional campaign, McDonald’s
Monopoly. The promotion first began in 1987, and in the last decade has
become an almost yearly tradition. Each year, certain McDonald’s products
come with Monopoly game tokens, each with either a space from the Monopoly
board or an instant win prize for items such as a small fries. Larger prizes
are won by collecting all of a group of Monopoly properties, usually three,
but sometimes two (Illinois Avenue, Indiana Avenue and Kentucky Avenue, for
example). Each group of properties have one whose piece is much rarer than
the others; for most of the groups, it’s the last alphabetically (Kentucky
Avenue for the red properties, Ventnor Avenue for the yellow), but for the
dark blue, it’s Boardwalk, as it is the last and most expensive property on
the board. More recently, McDonalds developed an online counterpart to its
in-store Monopoly game in which customers can roll virtual dice, or more
recently pick one of three chance cards for various prizes.
When evaluating a potential franchise opportunity,
prospective franchisees need to take care to put the hype and their emotions
in check, and carefully consider all factors relevant to their buying
decision. After all, the franchise will be a 5- to 10-year relationship (at
minimum, under most franchise agreements), so it is well worth the investment
to put in some research and analysis before taking the leap.