This webinar is designed to help you learn how to choose a franchise wisely.
Your selection process should consist of thorough research, analysis, and
focused investigation. Understanding how to properly read and analyze the
franchisor's required documentation, the Franchise Disclosure Document (FDD),
is one of the most important activities you will perform in your franchise
selection process.
Trademarks, copyrighted works, trade secrets and proprietary business
information form the core of any franchise system, and are frequently a
company’s most valuable assets. Trademarks, including service marks, logos,
slogans and trade dress, define the brand identity as presented to the public.
The “behind the scenes” business know-how on which the system is built and
implemented by franchisees is embodied in a variety of copyrighted and
proprietary works – operations manuals, proprietary processes, recipes and
formulas, custom software, advertising copy to name a few.
Sandler Training offers a distinctive style of training to companies and
individuals in the fields of sales, management consulting and leadership
development through on-going seminars and workshops. They provide intensive
training, a unique lead generation program, on-going day-to-day support and
protected territories to help you succeed in business.
According to the International Franchise Association (IFA), newly released
data in the 2007 Economic Census Franchise Report will help quantify the
economic impact of franchising. “Determining the economic impact of
franchising is a key strategic priority for the IFA in our efforts to showcase
the importance of franchising to the U.S. economy,” said Ken Walker, IFA
chairman as well as chairman and CEO of Driven Brands.
Social sites such as Youtube, Twitter and Facebook may have started out as a means to communicate, but franchisors have been able to apply marketing strategies using interactive tools such as these to increase their sales and revenue. Here are eight franchises that have launched successful campaigns via social media that have assisted in their growth.
