FranchiseHelp.com interviews Right At Home franchisee Diane Fortner. While
working as a commercial insurance broker with a six-figure salary, Fortner
felt the entrepreneurial itch, and soon discovered her calling after
underwriting a policy for a successful Right at Home franchisee.
As far as the incentives go, there are three main categories that franchisors
tend to work with when they're looking to increase access to their systems for
minorities. The most popular method used, by far, is to offer discounts on
initial franchise fees. The second most popular incentive offered to
minorities by franchisors is financing assistance and other discounts to help
pay off the sizable franchising fees that new franchisees incur. Finally, in
rare instances, franchisors offer minority franchisees administrative and
development support above and beyond what they provide to the non-minority
franchisees in the system.
Here is a list of franchises that have gone the extra mile to reach out to
minorities looking to get involved in franchising.
Many franchises incentivize minorities to join their systems. As president of the World Franchising Network Rob Bond puts it, these franchises "grease the skids" on behalf of minority candidates because they see value in promoting diversity among their franchisees. On account of a still-languid economy, however, many franchisors' approach has changed significantly in recent years. As Bond explains, “African Americans and Hispanics were being aggressively recruited five years ago to fill vacancies.” But today most franchisors are more concerned with trying to grease the skids for foreign investors with significant piles of investment capital.
Why do some team members underperform in their
jobs while others fill their respective roles and more? It’s easy to spot
which team members aren't pulling their weight, but understanding why they are
underperforming and how to get them to work up to their potential is another
matter.
The Item 3 disclosure requirements are complex compared to other items of the
FDD, but they can generally be summarized as follows. In Item 3, franchisors
must disclose:
During a recent conversation with a well respected franchisee recruiter, we
discussed the qualities of an excellent listener. We came up with four
different levels of listening. This franchisee recruiter explained that as he
moved up in listening levels, he increased his results exponentially.
Even if you have all of the required start-up capital sitting in your bank
account, and even if you have mentally prepared to invest a considerable sum
into a franchise, you may be wary of risking your very bottom dollar for the
new venture. There are alternatives, including raising debt or equity funding,
but both of these options come with a set of benefits and drawbacks that
you'll need to weigh carefully before committing to any particular path.
Facts that have been considered relevant to whether a franchisor might be
exposed to vicarious liability regarding the conduct of its franchisees
include: