The key disclosure in Item 15 states whether the franchise owner is obligated
to participate in the direct operations of the franchised business. For
prospective franchisees looking for a pure investment rather than a business
opportunity, this disclosure might be the first (and only) provision they read
in the FDD. Although, an experienced franchise investor may be able to
negotiate an exception with the franchisor.
It's no secret that professional athletes make boatloads of money both on the
field and through lucrative endorsement deals, but what many fans don't
realize is that these big-money stars often blow all their cash in
spectacularly bad business ventures.
One key aspect of Item 12 is establishing how franchisees’ territories will be
defined. This may be by zip code, population, population with certain
demographics, or geographic or political markers (i.e. streets or county
lines). For franchises with population-based territories, a franchisee in a
busy downtown urban area may have a territory of only a few blocks, while a
rural franchisee’s territory could reach for miles.
In Item 8 of the FDD, franchisors are required to disclose designated and
approved suppliers, franchisees’ mandatory purchases, and any rebates they
receive from vendors as a result of franchisee purchases.
Your approach as a potential franchise buyer is to identify the real
investment dollars you’ll need to get the franchise to profitability. The
initial source of this information is Item 7 in the
FDD. Item 7 is a schedule that details the estimated
investment in the franchise. This schedule includes the cost of various items,
including: the initial franchise fee, training related expenses, rent,
insurance, professional fees for legal and accounting services, supplies,
equipment, licenses and permits and additional working capital. Depending upon
the specific franchise, there may be added categories. When reviewing the Item
7 schedule it’s important to know that franchisors are not required to list
every type of fee or expense that might be part of the investment in the
franchise but rather the likely investment needed to start the franchise. As
you work to establish your investment number keep in mind the words
“estimated” and “typical.” Item 7 is a guide, and as such, you should use this
information accordingly.