Franchisee resource center

In order to decide which alternative (franchise vs. standalone startup) is the wisest choice for you, you need to understand the advantages and challenges of both options.

The Potbelly’s train is firing on all cylinders and has successfully penetrated the uber-competitive fast casual sandwich sector. Potbelly sells a basic sub (PBJ, Pizza, etc) with relevant options (health, supremes) and offers an awesome dining experience. Their main target demographic is the lunch market, and their lunch lines are often out the door. Their menu includes soups, shakes and salads in addition to subs and the old-wood decor and live music make for a warm, neighborhood feel. Atmosphere is only the beginning though. Their products are well-crafted and satisfying. The quality of their ingredients is a cut above, yet price remains similar to that of their competition.

You are correct - it is very difficult to use the words, "flexible" and "franchise" in the same sentence! The flexibility comes with allowing our franchisees to cater their product mix to their local demographic. Florida fashion is different than North Dakota, Louisiana or California. The sophistication comes with the build-out, marketing, point of sale - inventory management system, intranet communications, buying resources and most importantly, the networking of franchisees across the country sharing fashion trends and what's working.

Our experience and longevity have established the H&R Block brand as one that is synonymous with quality, expertise and stability in the minds of the public. This reputation is the biggest advantage a franchisee can have over the competition.

It’s exciting to be a part of a growing movement - what some are calling a fundamental revolution in our food. Most of us were never taught what composting was, and a lot of us don’t know if a potato is planted in May or July, or if peppers grow underground or above. These days, however, you don’t have to let your lack of knowledge stop you. Dive in! There are a lot of businesses, organizations, and people out there ready to help, plenty of tools available for you, and at the end of the day, there are few things as satisfying, or as healthy, as eating afresh sun-gold cherry tomato that you grew yourself from a tiny seed.

Franchisors need to have guidelines for franchisees when it comes to using social media, but to date, most have not put together formalized play books for franchisees to follow. There are plenty of things you can do so your franchisees can create innovative marketing strategies using Twitter, Facebook, location based networks, blogging, etc., as long as they understand the guidelines of the franchisor first.

Why is the Freshii Franchise Model Catching On?

The first qualification considered and investigated is often the prospect's financial situation, so as a franchise applicant you will need to be familiar with the financial jargon that a franchisor may employ in their questionnaire.

For those of you who prefer to read the interview, below is the official transcript…