Possessing an entrepreneurial mindset is a plus but one should also have the
employee mindset as well. This lies in the fact that even though the
franchisee must have the steely determination and drive to launch a business,
they must be willing to be restrained and follow the directions of the
franchisor. The level of control for a franchisee is noticeably less than of
that of being an owner of your own independent business. However the level of
risk presented to a franchisee is less than that of an independent business
owner. Therefore this type of business is preferable for those looking for
less risk.
If we were to prepare a checklist of the traits, which were to be present
within the ideal franchisee, it would appear something as:
While every franchise has its own concept of the "perfect franchisee," there
are some basic characteristics that nearly all franchisors look for during the
franchise application process. Below is a list of some of the most commonly
sought attributes:
Identifying the major traffic patterns, the availability of parking close by,
the cost of utilities, the rent per square foot and various other aspects are
just a few of the factors to consider when locating your franchise site.
Whether it is a “Discovery Day” or other term that the franchisor uses, most
franchisors require prospective franchisees to visit their corporate
headquarters as a pre-requisite to buying a franchise.
How can you be sure it’s the right choice for you? We asked Glen Kaufman,
Managing Director at American Securities, a private equity firm with a
consistent track record in the industry. The middle-market firm invests in
companies with revenues ranging from $100 million to $1 billion.
The reason why anyone would choose being an Area Representative is that they
are paid a certain portion of the initial franchise fee of each new franchisee
they solicit as compensation. Aside from the sales commission the area
representative may get paid by the franchisor a portion of the royalties
received for servicing franchisees. In some cases, franchisors will pay the
area representatives a portion of the fee received from new franchisees in the
reps’ territory even though the area representative may have had nothing to do
with the screening or recommending that particular franchisee. However, all
these and other contingencies- such as compensation for furnishing many of the
pre-opening and on-going services to the franchisee- should be covered in the
area representation agreement.