The Item 3 disclosure requirements are complex compared to other items of the
FDD, but they can generally be summarized as follows. In Item 3, franchisors
must disclose:
Facts that have been considered relevant to whether a franchisor might be
exposed to vicarious liability regarding the conduct of its franchisees
include:
Franchise merger and acquisition
talks always start with the best of intentions. After all, a well-executed
franchise system merger can lead to enhanced scale (for increased buying power
and leverage over suppliers), reduction of overhead and operating costs
(through elimination of duplicate staff, departments, and locations), and
increased revenue (through cross-selling of products or services, optimization
of distribution channels, and bolstered brand recognition and standing in the
eyes of prospective franchisees).
The first thing to keep in mind when selecting a trademark is that not all
words and names are capable of being protected as trademarks. No one business
owner can claim exclusive rights in generic terms and logos, because all
business owners need to be able to use these in order to identify their goods
or services. Thus, a residential painting franchise likely could not claim
exclusive rights in the name “Painting Pros”, because this is simply a generic
description of the services that the business offers.
This article provides a brief history of some well-known franchisor
bankruptcies of recent years -- including Denny's, Bennigan's, Steak &
Ale, Original Roadhouse Grill, Cork & Olive, The Ground Round, Church's
Chicken, Popeyes, and 7-Eleven -- with a look at the outcomes of these
bankruptcies for both the franchisors and their franchisees.
The first qualification considered and investigated is often the prospect's
financial situation, so as a franchise applicant you will need to be familiar
with the financial jargon that a franchisor may employ in their questionnaire.