Jesse: Ladies and gentlemen, thank you for standing by, and welcome to the
FranchiseHelp, Inc. Understanding the FDD for Franchisors Conference Call.
During the participation, all participants will be in a listen only mode.
Afterwards, we will conduct a question and answer session. If you have a
question, please press the 1 followed by the 4 on your telephone. Your line
will be briefly accessed from the conference to obtain the information. If at
any time during the conference you need to reach an operator, please press
star zero. As a reminder, this conference is being recorded Wednesday, May
7th, 2008.
The familiar UFOC is now obsolete. This webinar will educate you on the new
terminology, new format, changes in delivery requirements, and the items in
the disclosure document most changed by the new rule.
This webinar is designed to help you learn how to choose a franchise wisely.
Your selection process should consist of thorough research, analysis, and
focused investigation. Understanding how to properly read and analyze the
franchisor's required documentation, the Franchise Disclosure Document (FDD),
is one of the most important activities you will perform in your franchise
selection process.
Trademarks, copyrighted works, trade secrets and proprietary business
information form the core of any franchise system, and are frequently a
company’s most valuable assets. Trademarks, including service marks, logos,
slogans and trade dress, define the brand identity as presented to the public.
The “behind the scenes” business know-how on which the system is built and
implemented by franchisees is embodied in a variety of copyrighted and
proprietary works – operations manuals, proprietary processes, recipes and
formulas, custom software, advertising copy to name a few.
