Lead generation resource center

In this edition of FranchiseHope, we sat down with Meghan Fletcher, VP of Operations for ROI, to talk about this emerging brand and why it’s poised for success, even in the wake of an economic downturn.

How do you get total buy in from new franchisees and their employees? Here's why it takes everyone’s cooperation to move the enterprise forward. Every link in the franchise chain counts.

All leads are more influenced by a brand’s overall email strategy than a single email. That’s why they call it a campaign. Here are lessons we've learned to help you execute exquisitely.

How does your franchise create brand new, unique content for your campaigns? And how do you optimize email creative for inbox delivery, engagement, and conversion? Here are our tips!

The submissions for The FranchiseHelp Awards are being reviewed as we speak. Here's how you can get your application in on time and let the world know why your brand leads the industry.

Perspire has set the standard for infrared saunas in their communities in a friendly, comfortable, spa like atmosphere centered around hospitality and of course, sweat. Let's find out how they did it!

In this special edition post, we're sharing video content (and transcript) from our recent virtual sales workshop at IFE's International Franchise Online Expo. Learn the realities and best practices for increased lead performance.

Once we created the new broker market, a few things about our system suddenly took on new meaning. Let’s take a look at how the system works, and what that means for the branded and broker markets.

We’ve produced hundreds of thousands of high value leads through our savvy, tech based lead generation system. But what about all those users who didn’t find any brands they were interested in?