Lead generation resource center

How do you prepare for your discovery days? Do you have your own custom playlist for getting your mind, body and spirit ready for battle? Here are five more classic rock songs to help you get the eye of the tiger.

In a recovering economy, everyone needs an energy boost from time to time. You can only motivate yourself so much before you run out of steam. Here are some class rock jams to help you close more deals!

Franchise growth professionals need to make smart, informed, and in many cases, modest franchise development decisions. Beware the dollar signs in your eyes, otherwise you could become a victim of your own growth.

Our mission is to help franchisors make decisions that are informed and rational, one calculation at a time, so today we’re going to dive into the four critical calculations for sales growth.

Throttling is the lever that equips your franchise organization to take off (and land!) when the conditions are ideal. We’ll reveal how we use a technology called throttling to help franchise organizations connect with potential owners in an optimized way.

Today we're launching its new tool called FranCalc, the world’s first franchise growth marketing calculator. FranCalc allows companies to input data specific to their organization in order to see how various sales and marketing strategies will work for them.

Franchise lead generation is a complex ecosystem. The real challenge is, what can you do with the main different lead sources that exist for you? Here's how to find the right mix that suits your leads.

The secret to franchising success is having leads that sustain life in the sales funnel. Un-verification is the latest tool in our robust verification toolkit to help make that happen for you.

The distinctiveness of franchise sales, what to keep in mind during outreach and nurturing, according to veteran sales pro Michael Peterson of Franchise Beacon, and a couple more considerations for rapport building during the sales lifecycle.