Lead generation resource center

Let’s explore a few key terms that we at Metric Collective (FranchiseHelp, FranFunnel, Oakscale, BeTheBoss.com) use with our clients, in our work and throughout our technology. Keep in mind, there are as many definitions of these terms as there are franchisors to use them, so here’s our take on it:

In any given business, trust is cheaper than control. There’s no reason any franchisor couldn’t fall victim to poor behavior. These recommendations that favor trust over control will equip you to become massively valuable, the right way.

Today we’re announcing the launch of Support@FranchiseHelp, a public knowledge base that equips you with the knowledge to connect with future owners and grow your franchise brand.

What do all of the following franchise brands have in common? Subway. Dominos. Dunkin. Remax. Midas. OrangeTheory. Kumon. Ziebart. Carstar. Meineke. If you’re thinking the answer is that each of these companies are listed on Franchise Direct’s Top 100 Franchises in 2021, you are correct.

Every franchise can glean wisdom from this brand’s proven track record of success. Think about how these tips apply to your own business, and you too can teach an old industry new tricks.

Whichever one of those archetypes most resonates with you, let us be the first to wish you congratulations. You’ve already started down a path with a high probability of reaching a profitable destination.

Ultimately, navigating the franchise sales process can be frustrating and often takes longer than you’d like it too. Here's how to put yourself in the candidates shoes and follow up with value.

Today we’re going to guide you through several strategic questions to ask your marketing team, along with a helpful growth marketing calculator so you can discover how much more money you could make by improving your franchise website.

We’re thrilled to see our friends at MFV putting on in person events after a year of only being able to connect with industry colleagues digitally. The Franchise Expo Nashville will be bringing together attendees, exhibitors, expert speakers and sponsors for information sharing, education, business development and fun.