Lead Generation Resource Center

Allocating your marketing budget can be tricky, so be sure to consider all the operational, geographic and technology pieces before you invest your marketing dollars.

As we close out perhaps the most bizarre calendar year in recent history, we’d like to take a moment to reflect on the past twelve months, and also think about our year ahead.

Entrepreneur approached us several years ago to help build on their existing capabilities and accelerate growth for the franchising arm of their publication. Here are their results, and the lessons we've learned.

Today's spotlight is with veteran publisher Franchise Business Review. We spoke with Michelle Rowan, CFE, President & COO.

2020 has been a year of changing, adapting and learning for everyone in franchising. What are some lessons FranchiseChatter took away from the last six months?

Let's talk leads. Specifically broker leads. Where they come from, what makes them valuable, and how likely they are to convert into a sale to a franchise owner.

FranchiseHelp had the pleasure of attending the webinar with FranConnect’s President of Franchise Ops, Keith Gerson. He gave our company a few shout outs (aw shucks!) and also made several points worth sharing.

Lead quality is a super nebulous concept. Let's dig into it and see if we can identify some key features of good and bad quality leads.

FranchiseHelp, a pioneer in the portal lead generation industry, recently crossed their twenty five year milestone of helping potential franchise owners meet brands.