Lead generation resource center

An industry like restoration is well-positioned to thrive, not only during an economic crisis, but also amidst a public health outbreak. We’ll explore many of the successful strategies that have kept PuroClean climbing in the past several years.

In the face of craziness and uncertainty, it is inevitable that we begin to struggle with decisions that we never thought we’d have to make. With all sorts of possibilities about how our current situation could evolve, it is so important to pull back and re-evaluate our choices. We’ve had our fair share of difficult choices to make - here’s a few tips we’ve found success with.

Doing things to engender trust and brand recognition now will pay off six months from now. When business gets back to normal, your franchise will be equipped to capitalize on it.

Everything in fran dev hinges on leads. Here are best practices we’ve seen across dozens of verticals in the franchise space to help you win.

Despite economic downturns, franchises can bounce back, thanks to the comprehensive operational support owners get from day one. Here's a case study from one brand taking franchise hope to the family level.

If you want your content to help prospective franchisees start to both see and feel themselves in your business, then setting a baseline will be important for iterating down the road.

Let's look at the relationship between brand and content, strategies for populating your calendar, along with tools and case studies of franchises who are already executing on this effectively.

Because technology has such a significant impact on the way people research and buy franchises, content marketing has proven to be one of the most powerful strategies for generating new leads.

The marketing space is constantly evolving and it is extremely important to keep your brand up to date and relevant with the latest marketing trends. Just think back to 10 years ago when Facebook was simply a platform where people posted poorly taken selfies with grungy filters. Today, Facebook is one of the top platforms that brands and companies are leveraging to advertise their products.