Item 20 consists primarily of 5 tables that provide information on the number
of franchised and company-owned outlets operating under the franchisor’s brand
and business system.
The Franchise 500 list is the most well-known and commonly cited of the
various franchise rankings, but some confusion surrounds the methodology
behind Entrepreneur's ratings. Through a series of articles on
FranchiseHelp.com, we'll take a closer look at what goes into compiling these
rankings (those from Entrepreneur and those from other sources) and what a
prospective franchise buyer can glean from them when trying to make an
informed decision about joining a particular franchise system.
These excuses are usually first heard when I meet with a franchise owner who
is now asking for advice regarding their dissatisfaction with their franchise
relationship. Too late. That is, sometimes it is too late to help them.
It's no secret that professional athletes make boatloads of money both on the
field and through lucrative endorsement deals, but what many fans don't
realize is that these big-money stars often blow all their cash in
spectacularly bad business ventures.
Your approach as a potential franchise buyer is to identify the real
investment dollars you’ll need to get the franchise to profitability. The
initial source of this information is Item 7 in the
FDD. Item 7 is a schedule that details the estimated
investment in the franchise. This schedule includes the cost of various items,
including: the initial franchise fee, training related expenses, rent,
insurance, professional fees for legal and accounting services, supplies,
equipment, licenses and permits and additional working capital. Depending upon
the specific franchise, there may be added categories. When reviewing the Item
7 schedule it’s important to know that franchisors are not required to list
every type of fee or expense that might be part of the investment in the
franchise but rather the likely investment needed to start the franchise. As
you work to establish your investment number keep in mind the words
“estimated” and “typical.” Item 7 is a guide, and as such, you should use this
information accordingly.