You are correct - it is very difficult to use the words, "flexible" and
"franchise" in the same sentence! The flexibility comes with allowing our
franchisees to cater their product mix to their local demographic. Florida
fashion is different than North Dakota, Louisiana or California. The
sophistication comes with the build-out, marketing, point of sale - inventory
management system, intranet communications, buying resources and most
importantly, the networking of franchisees across the country sharing fashion
trends and what's working.
Our experience and longevity have established the H&R Block brand as one
that is synonymous with quality, expertise and stability in the minds of the
public. This reputation is the biggest advantage a franchisee can have over
the competition.
It’s exciting to be a part of a growing movement - what some are calling a
fundamental revolution in our food. Most of us were never taught what
composting was, and a lot of us don’t know if a potato is planted in May or
July, or if peppers grow underground or above. These days, however, you don’t
have to let your lack of knowledge stop you. Dive in! There are a lot of
businesses, organizations, and people out there ready to help, plenty of tools
available for you, and at the end of the day, there are few things as
satisfying, or as healthy, as eating afresh sun-gold cherry tomato that you
grew yourself from a tiny seed.
Franchisors need to have guidelines for franchisees when it comes to using
social media, but to date, most have not put together formalized play books
for franchisees to follow. There are plenty of things you can do so your
franchisees can create innovative marketing strategies using Twitter,
Facebook, location based networks, blogging, etc., as long as they understand
the guidelines of the franchisor first.
The first qualification considered and investigated is often the prospect's
financial situation, so as a franchise applicant you will need to be familiar
with the financial jargon that a franchisor may employ in their questionnaire.
Possessing an entrepreneurial mindset is a plus but one should also have the
employee mindset as well. This lies in the fact that even though the
franchisee must have the steely determination and drive to launch a business,
they must be willing to be restrained and follow the directions of the
franchisor. The level of control for a franchisee is noticeably less than of
that of being an owner of your own independent business. However the level of
risk presented to a franchisee is less than that of an independent business
owner. Therefore this type of business is preferable for those looking for
less risk.
If we were to prepare a checklist of the traits, which were to be present
within the ideal franchisee, it would appear something as: