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274 total reports


The Co-branding Franchise Trend

Borrowed from the brand management term “Co-branding,” this technique has been used for numerous brands to complement each other.

How Sandler Training is Entrepreneur Magazine's #1 Sales Franchise 9 Years Running

Sandler Training offers a distinctive style of training to companies and individuals in the fields of sales, management consulting and leadership development through on-going seminars and workshops. They provide intensive training, a unique lead generation program, on-going day-to-day support and protected territories to help you succeed in business.

New Government Data Will Measure the Economic Impact of Franchising

According to the International Franchise Association (IFA), newly released data in the 2007 Economic Census Franchise Report will help quantify the economic impact of franchising. “Determining the economic impact of franchising is a key strategic priority for the IFA in our efforts to showcase the importance of franchising to the U.S. economy,” said Ken Walker, IFA chairman as well as chairman and CEO of Driven Brands.

8 Franchisors with Successful Social Media Campaigns

Social sites such as Youtube, Twitter and Facebook may have started out as a means to communicate, but franchisors have been able to apply marketing strategies using interactive tools such as these to increase their sales and revenue. Here are eight franchises that have launched successful campaigns via social media that have assisted in their growth.