Lead generation resource center

People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.

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"Franchise" Phrase Match on Adwords -- A Necessary Evil?

There a number of pros and cons of phrase match, but I'm going to boil it down to a single set of issues.

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The Google Adwords Question for Franchises...Do I Have To?

Whether it’s loading Google.com, built in search bars in other browsers, Google Chrome, Google’s Android Operating system, or seemingly every other space in the world, Google is there waiting to answer everyone’s question about everything.

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Why franchises hate the Dallas Cowboys

Now that I asked that, let me clarify. I’m sure there are plenty of franchises headquartered in Texas for whom their employees love the Cowboys. (They were America’s team in the 90s after all!)

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What are CPM, CPC, and CPA?

In the world of online advertising, there are three main types of way for a franchisor to pay for advertising, CPM, CPC, and CPA.

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