Lead generation resource center

In the past 12 months, over 5.4 million people have visited FranchiseHelp.com, the internet’s leading resource on becoming a franchisee. Given the sheer volume of Americans seeking information about franchising from us, we’re in a unique position to look at how this breaks down across the nation.

Since then, I’ve received lots of positive and negative feedback on that article. Some people seem to think that I undersold my point, while others pointed to the fact that overall interest may be waning but interest amongst the most important groups was increasing.

There's always going to be naysayers about older marketing channels. But I firmly believe in the power of email for now.

Last July, FranchiseHelp began its first experiment with text messages as a means of communicating with potential franchisees. The findings from those tests will transform franchise sales and development.

Frankly, if your franchise hasn't thought about your email send times, you're probably losing out. As you'll see below, what time of day you send email can make a pretty significant difference in the amount and type of engagement you get.

The process by which a franchisor finds prospective franchisees to open a new franchise - best practices, lead sources, budgets, process, and tech used for franchise lead gen.

Now that I asked that, let me clarify. I’m sure there are plenty of franchises headquartered in Texas for whom their employees love the Cowboys. (They were America’s team in the 90s after all!)