Lead generation resource center

When given the choice between communicating via phone call vs. text message, nearly 90% of users choose text message. What does this mean for franchise sales?

One of our most common themes here at the Lead Generation Resource Center is the importance of continuous innovation. As we’ve written before, the lead generation industry (not simply in franchising) is rife with complacent players that are content implementing yesterday’s tech solutions today.

Last July, FranchiseHelp began its first experiment with text messages as a means of communicating with potential franchisees. The findings from those tests will transform franchise sales and development.

Proper timing is a crucial part of any marketing venture. Frankly, proper timing can make or break a marketing campaign’s performance. For example, a company attempting to target simply adults will find themselves purchasing TV spots late into the evening, well after the rest of the family has gone to sleep. (Think about the commercials on David Letterman’s show.)

Recently, FranchiseHelp did some data analysis to learn what types of phone numbers our leads provide us.

It seems like just yesterday that text messages were “on the rise.” And now, at the end of 2014, text messaging seems to be nearly ubiquitous.

Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy:

However, beyond that, the question remains about what time of day leads are most likely to respond.

As important as it is to focus on the lead "generation" part of the sales funnel, it's equally, if not more, important to make sure that your franchise's follow-up process is optimized.