While the entire thing may appear as gobbledygook to most, essentially Scott
is trying to give a single snapshot of all of the major players in the online
marketing space. As you’ll see, he breaks down the landscape into categories
such as “Experiences,” “Operations,” “Platforms” and more.
Before we get to the meat of today's topic, let’s play a quick game of word
association. I’ll say (write) a word, and then you say (think) the first
things that come to your mind.
For those of us that are familiar with the world of email marketing, you’ll
know that the question posed in the title of this post is one that you ask
yourself quite frequently. No matter how successful your email campaigns are,
you always want to know how to reach more people on your list.
The assumption is that all potential franchisees in the big wide world in the
Internet conjure the same mental image when they hear “franchise” or
“franchising.” Obviously there a lot of people on the Internet, and a lot of
different interpretations of any word, so how do you cover all of your bases?
A good person to first appeal to is your average consumer, meet “Bob.”
Last July, FranchiseHelp began its first experiment with text messages as a means of communicating with potential franchisees. The findings from those tests will transform franchise sales and development.