Lead generation resource center

It is nearly impossible to over-state the importance of an email's subject line. In my days as a franchise marketer, I've written well into the thousands of subject lines.

One thing I can tell you about our business is that we send a lot of email!

In 2014, the internet marketing community is all abuzz with the phrase “Social, Local, Mobile” There isn’t a week that goes by that you don’t hear someone espousing the merits of these three words. As with all buzzwords, there’s likely more glitz than substance, but let’s do our best to try and make sense of what’s going on here on three levels:

Whether it’s loading Google.com, built in search bars in other browsers, Google Chrome, Google’s Android Operating system, or seemingly every other space in the world, Google is there waiting to answer everyone’s question about everything.

You know that moment when you realize you keep seeing ads for the same company over and over again, no matter what website you visit? Of course you do.

However, beyond that, the question remains about what time of day leads are most likely to respond.

As important as it is to focus on the lead "generation" part of the sales funnel, it's equally, if not more, important to make sure that your franchise's follow-up process is optimized.

For part of our franchise selection experience, we use a “jumper” as one of our calls to action. Essentially when a user selects one of the franchises on our category pages, a bar “jumps” down from the top of the page to ask them to take them to a lead form:

Split Testing or A/B Testing or Multivariate testing (doesn’t really matter which term you use, they all mean the same thing) is one way for a franchise to figure out how to best design their website or test any strategy for that matter.