Lead generation resource center

If you’ve perused FranchiseHelp in the past 9 months, you’ve noticed a bit of a change in some of the ways that we acquire leads.

For those of us that are familiar with the world of email marketing, you’ll know that the question posed in the title of this post is one that you ask yourself quite frequently. No matter how successful your email campaigns are, you always want to know how to reach more people on your list.

For those of you who have been around the internet for the past 20 years, you’ll be able to remember what it was like to see it evolve.

The assumption is that all potential franchisees in the big wide world in the Internet conjure the same mental image when they hear “franchise” or “franchising.” Obviously there a lot of people on the Internet, and a lot of different interpretations of any word, so how do you cover all of your bases? A good person to first appeal to is your average consumer, meet “Bob.”

For example, a “car guy” is far more likely to want to open an automotive franchise than a tutoring franchise.

Last July, FranchiseHelp began its first experiment with text messages as a means of communicating with potential franchisees. The findings from those tests will transform franchise sales and development.

Depending on what you were doing in February 2011, it’s possible that Google Panda is a four letter word around your office.

Every franchise is different. And because of this fact, every franchise’s lead generation process needs to be slightly different than the next. What works for one franchise is going to be different from the next.

One of our loyal readers recently submitted a comment asking for more articles about native advertising. Ask and ye shall receive!